On practice · 2026-09-03

Reading a brief properly

Most briefs say more about the place than the artwork.

A brief is a description of a situation. Site, budget, timing, audience, constraint. Read it as a set of facts before reading it as a request.

The useful questions are simple. What is fixed. What is open. What does this place already do without any art in it.

Demo editorial piece — prototype content.

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